Nature's Bakery Whole Wheat Original Fig Bars are soft-baked, fig-filled snack bars presented as 2 oz bars in a 6-count twin pack; the brand markets them as plant-based, dairy-free and nut-free. Founded in 2010 by Dave and Sam Marson in Reno, Nevada, the company expanded its lineup over the years and was acquired by KIND (a Mars family company) in 2020. The Original Fig flavor is positioned for on-the-go families and people wanting a shelf-stable whole-grain snack option.
This review synthesizes the manufacturer's product pages and packaging details, a third-party nutrition analysis from Clean Eating Kitchen, an ingredient- and diet-focused write-up from Low FODMAP Eating, and the product listing information available on retail pages such as Amazon. I used those primary sources to confirm package format, listed ingredients and public commentary on added sugar and fiber.
High-level verdict: Nature's Bakery Original Fig Bars deliver a reliably soft, fig-forward experience with identifiable whole-wheat and fig paste in each 2 oz bar and useful allergen protections (plant-based, dairy-free, nut-free, non-GMO, no high fructose corn syrup). The biggest negatives are the added sugar — reported in sources at roughly 14–16 grams of added sugar per serving — and the presence of processed ingredients like cane sugar and natural flavors; they are not suitable for people avoiding wheat or asking for minimal added sugar.
How do they taste?
The Original Fig bars deliver a soft-baked texture and a pronounced fig paste center; product descriptions consistently call them 'soft baked' with 'real fig-filled' centers. The fig flavor is front-and-center rather than merely hinted, which is why shoppers often reach for them as a fruit-forward snack.
Compared with classic cookie-style fig snacks, Nature's Bakery emphasizes whole-grain structure from whole wheat and whole grain oats alongside the fig paste, giving a chewier, less-cookie-like mouthfeel.
What does the nutrition look like?
Sources report these bars include whole wheat flour, fig paste and whole grain oats, and contain added cane sugar; third-party analysis notes the bars have 'several grams of fiber per serving' but also lists 14–16 grams of added sugar per serving. That combination yields a mixed nutritional profile: some whole-grain fiber and real fruit, balanced by a notable amount of added sugar.
The product is marketed as non-GMO and contains no high fructose corn syrup, which are positives for shoppers avoiding specific ingredients, but the sugar level is the primary nutritional trade-off to consider for frequent snacking.
Ingredients, processing, and allergen considerations
Label highlights (from brand and third-party sources): whole wheat flour, fig paste, cane sugar, natural flavor, and whole grain oats. Marketing and retailer copy also state the bars are plant-based, dairy-free and nut-free. Clean Eating Kitchen and manufacturer materials note a gluten-free line exists in the brand portfolio, but this Original Fig product is whole-wheat based and therefore contains wheat.
For allergy-sensitive buyers, the nut-free and dairy-free claims are helpful; however, those who need gluten-free products should choose the explicitly labeled gluten-free line rather than this whole-wheat Original Fig variant.
Portability, format, and packaging notes
The bars are sold as 2 oz portions in a 6-count twin pack box (retailer and manufacturer listings specify a 6-count (2 oz) twin pack configuration). The twin-pack format and soft-baked texture make these easy to carry in lunchboxes, bags, or for travel.
Because the bars are shelf-stable, plant-based and nut-free, they are convenient for schools, workplaces, and on-the-go snacks where refrigeration and strict allergen segregation are concerns.
Who this competes with and where it fits in your pantry
Nature's Bakery positions these as a whole-grain, fruit-forward alternative to other fig snacks; the brand messaging stresses real figs and whole grains while acknowledging added sugar. The company history (founded 2010, acquired by KIND/Mars in 2020) shows it's now part of a larger snack portfolio.
If you prioritize whole grain and plant-based attributes with nut- and dairy-free assurances, these are a practical option; if you are avoiding added sugar or wheat, look to different formats or the brand's gluten-free line.
Pros & Cons
- ✅ Pack format: sold as 2 oz bars in a 6-count twin pack (manufacturer/retailer listings)
- ✅ Made with whole wheat flour, fig paste and whole grain oats (ingredient list cited on product pages)
- ✅ Plant-based, dairy-free and nut-free — suitable for common allergen-avoidant packing
- ✅ Non-GMO and no high fructose corn syrup (brand and third-party sources note both)
- ✅ Soft-baked texture and pronounced fig flavor — described as 'real fig-filled' by the brand
- ❌ Reported added sugar of roughly 14–16 g per serving (third-party nutrition coverage)
- ❌ Contains wheat — not suitable for gluten-free diets (product is whole-wheat based; brand offers a separate gluten-free line)
- ❌ Includes processed ingredients such as cane sugar and 'natural flavor' rather than an all-minimally-processed ingredient list
- ❌ Trade-off between convenience and sugar: good portability but notable added sugar for frequent snacking
How It Compares to the Competition
- Nabisco Fig Newtons — Classic fig cookie with a firmer cookie exterior — more of a cookie texture versus Nature's Bakery's soft-baked, whole-grain bars.
- Back to Nature Fig Bars — Similar portable fig-bar format; check ingredient lists if you prioritize whole-grain content or specific sweeteners.
- MadeGood Organic Fig Bars — Offers organic and allergy-friendly positioning in a different size/format; a good alternative for shoppers focused on organic certification and minimal allergens.
Who Should Buy This & Who Should Skip It
Buy it if: Buy if you want a soft-baked, whole-grain fig snack that is plant-based, dairy-free and nut-free and comes in a portable 2 oz bar format; families packing lunches and people seeking shelf-stable, fruit-forward snacks will appreciate the format. Also appropriate for shoppers avoiding high fructose corn syrup who accept some added sugar.
Skip it if: Skip this Original Fig whole-wheat variant if you require gluten-free snacks (the brand has a separate gluten-free line) or if you need a low-added-sugar option — third-party analysis reports roughly 14–16 g added sugar per serving. Also skip if you prefer minimally processed ingredient lists without added cane sugar or natural flavors.
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