In-Depth Review — Fig Newtowns

Fig Newtowns by Nabisco Review

A classic snack that has stirred debate over its healthiness.

Updated March 2026 Reviewed by Priya Nair

★ Independent research across taste, ingredients, nutrition, and value 📊 Community & published benchmarks aggregated and scored 🔍 No paid rankings — ever 📅 Last updated March 2026

Nabisco's Fig Newtowns, originally introduced in the late 19th century, remain a nostalgic favorite for many snack lovers. These cookies cleverly combine a soft, chewy exterior with a sweet fig filling, appealing to those seeking a quick, sweet treat. However, despite their historical reputation as a healthier snack option, modern dietary considerations and ingredient scrutiny suggest a more nuanced view.

This review draws on comprehensive nutritional data from various food sources, including Fooducate and Lose It, along with insights from numerous food publications. By examining ingredients, calorie counts, and health claims, I aimed to provide an unbiased perspective on the pros and cons of choosing Fig Newtowns.

Overall, Fig Newtowns present a mixed bag of advantages and disadvantages. While they do contain some fiber and fig nutrients, the high added sugar content raises concerns for health-conscious consumers. The nostalgia factor is strong, but potential buyers should weigh this against their dietary preferences and the presence of less desirable ingredients.

Are Fig Newtowns a Healthy Snack Choice?

Each serving of Fig Newtowns (2 cookies) contains approximately 110 calories, with 2 grams of total fat, no saturated fat, and about 12 grams of sugar. This indicates that while they provide some fiber from figs, the significant presence of added sugars may counteract some of the perceived health benefits.

The fiber content is somewhat limited, and consumers monitoring their sugar intake might find these cookies less suitable for their diets. With ingredients like high fructose corn syrup noted in critiques, it's clear that health-conscious individuals should approach these snacks with care.

How Do Fig Newtowns Taste?

Fig Newtowns are known for their soft and chewy texture, which many find appealing due to the balance between the cookie and fig filling. The flavor is predominantly sweet, driven primarily by the fig and added sugars, which results in a pleasant but sweet experience.

However, some consumers report that the sweetness can be overpowering when compared to other similar snacks. The nostalgic taste often prompts mixed reviews, with some loving the classic flavor while others find it too sugary.

What’s Inside Fig Newtowns?

The ingredient list includes refined flour, sugar, and partially hydrogenated coconut oil, raising questions about healthiness. The presence of high fructose corn syrup and artificial additives is concerning to many health-conscious consumers, suggesting a need for caution in regular consumption.

Given the trends towards cleaner ingredients in the snack market, Fig Newtowns may be less appealing compared to competitors that prioritize whole food ingredients and lower sugar options.

How Have Consumers Responded?

Fig Newtowns have a loyal fan base that appreciates their nostalgic ties and unique flavor. However, many consumers express concern over their sugar content, as pointed out in various reviews that highlight the presence of high fructose corn syrup and other less desirable ingredients.

Despite this, they remain a popular choice in the snack aisle, indicating that taste and nostalgia often outweigh health considerations for a substantial portion of buyers.

How Do They Compare to Other Snacks?

Compared to competitor products like Nature Valley Crunchy Granola Bars and Larabar, Fig Newtowns offer a distinctive chewy texture but are higher in sugar and processed ingredients. While they may be nostalgic, they lack the natural ingredient appeal of some modern snack options.

Healthier alternatives that contain less sugar and no artificial additives might better serve those seeking wholesome snacks, making it essential to evaluate personal dietary needs before choosing Fig Newtowns.

Pros & Cons

  • ✅ Contain some fiber and nutrients from figs, providing a sense of wholesome snacking.
  • ✅ Soft and chewy texture appeals to fans of dessert-like cookies.
  • ✅ Strong nostalgic value, evoking memories for those who grew up with the brand.
  • ✅ Widely available and easy to find in most grocery stores.
  • ❌ High sugar content (approximately 12 grams per serving) may deter health-conscious consumers.
  • ❌ Contains high fructose corn syrup and other processed ingredients that raise health concerns.
  • ❌ The overwhelming sweetness can be off-putting for some consumers.
  • ❌ Lacks the ingredient quality of healthier, modern snack alternatives.

How It Compares to the Competition

  • Nature Valley Crunchy Granola Bars — Offer a more wholesome snack with lower sugar and more natural ingredients.
  • Larabar — Provide a simple, minimal ingredient list with no added sugars.
  • Tony's Chocolonely Cookies — Focus on ethical sourcing and may contain a more diverse range of flavors with healthier profiles.
  • Oreo Thins — Offer a classic cookie experience but with less sweetness and fat.

Who Should Buy This & Who Should Skip It

Buy it if: Fig Newtowns are best suited for snackers who enjoy a soft, sweet treat with a hint of nostalgia. If you appreciate fruit-filled cookies and don't mind the sugar content, this could be a good choice for indulgence.

Skip it if: Those aiming for healthier snack options that are lower in sugar and free from processed ingredients may want to explore alternatives like granola bars or whole food snacks to better align with their dietary goals.

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