Benton's Fig Bars are Aldi’s house-brand take on the classic Fig Newton-style snack: fig paste encased in a soft cookie. They ship in a plastic bag that contains two rows of bars set in a plastic tray; reviewers note there are about 28 bars per bag. The packaging currently carries a “new and improved” callout, and Benton's Fig Bars are an Aldi Regular Buy, so they’re stocked year-round rather than limited-run.
This review synthesizes publicly available sources: the EatThisMuch nutrition breakdown (serving defined as two cookies = 29 g = 100 kcal), a Fooducate product page, an AldiReviewer product write-up, a consumer blog noting package calorie totals, and a Mashed feature that compared texture and recipe ratios to the name-brand Fig Newton. Where possible I use specific numbers quoted in those sources.
High-level verdict: Benton's Fig Bars deliver the familiar Fig Newton flavor and a softer, fruit-forward texture that some reviewers prefer to the name brand. They score well for taste and availability, but nutrition is a clear downside: two cookies are 100 kcal with 11 g sugar and only 1 g protein, and a full bag contains roughly 1,400 kcal according to a consumer write-up — making portion control important.
Taste closely matches Fig Newtons; texture leans softer and more fig-forward
Multiple sources describe Benton's Fig Bars as tasting very similar to a brand-name Fig Newton. An AldiReviewer write-up said the bars are “pretty good” and “very close” to the brand version; Mashed explicitly called the ALDI cookie “softer and better than the name brand,” attributing that to a higher ratio of fig filling to cookie.
The bars are described as soft with little pop from fig seeds. One blogger noted the cookie is softer than remembered for Fig Newtons but still firm enough to hold the filling; another comment referenced crunchy fig seeds that give occasional texture contrast.
Straightforward snack nutrition — quick carbs, low protein, modest sodium
According to an EatThisMuch product entry, two cookies (29 g) equal 100 kcal: roughly 21 g carbohydrates (79% of calories), 2 g fat (17% of calories), and 1 g protein (4% of calories). Sugar is listed at 11 g per two cookies and fiber at 1 g; sodium is approximately 115 mg per serving.
The same source reports an energy density of about 345 kcal per 100 g. A consumer blog highlighted the calorie load at the bag level — roughly 1,400 kcal per package — to illustrate how easy it is to consume many calories quickly if you eat more than a small serving.
Bagged packaging with two tray rows; about 28 bars per bag
Benton’s Fig Bars are sold in a plastic bag that, when opened, shows two rows of bars each set in a plastic tray and individually wrapped in plastic film within the tray. Reviewer notes indicate the bag contains about 28 bars.
The package bears a “new and improved” statement (per AldiReviewer). The configuration is convenient for shelf storage but lends itself to mindless snacking because the bag contains many servings and the bars are soft and easy to eat quickly.
Regular Buy at Aldi — consistently available in stores
AldiReviewer lists Benton's Fig Bars as an Aldi Regular Buy, meaning they are carried year-round rather than as a limited Special Buy. That keeps them predictably available at Aldi locations.
Consumer comments across outlets also note that they are positioned as a store-brand alternative to the classic Fig Newton, with reviewers calling them comparable in taste and noting a softer texture compared with the name-brand product.
How Benton's stacks up against the name-brand Fig Newton
Multiple reviewers explicitly compare Benton's to Nabisco’s Fig Newtons: taste is reported as very similar, with Benton's sometimes judged softer and containing a higher proportion of fig filling. Mashed stated Benton's may be softer and tastier than the original due to a greater ratio of ingredients devoted to filling.
On nutrition there is little advantage: both are sweet, low-protein, carb-forward cookies. If you prefer a firmer cookie or lower-sugar snack, Benton's preserves the classic flavor profile but does not materially improve the nutrition metrics cited in product nutrition entries.
Pros & Cons
- ✅ Two cookies (29 g) provide 100 kcal — an easy, single-serving snack unit (EatThisMuch)
- ✅ Taste closely matches name-brand Fig Newtons; reviewers describe flavor as 'very close' and 'figgy' (AldiReviewer, consumer blog)
- ✅ Softer, more fig-forward texture than the name brand according to Mashed
- ✅ Pack contains about 28 bars arranged in two plastic-tray rows for compact storage (AldiReviewer)
- ✅ Available as an Aldi Regular Buy (sold year‑round), so predictable availability
- ❌ Two cookies contain 11 g sugar and only 1 g protein, making them a high-sugar, low-protein snack (EatThisMuch)
- ❌ Energy density ~345 kcal per 100 g; a full bag is roughly 1,400 kcal, so it's easy to overconsume (consumer blog)
- ❌ Softer cookie texture may disappoint those who prefer a firmer bite
- ❌ Low fiber (1 g per two cookies) offers limited satiety relative to calorie content (EatThisMuch)
How It Compares to the Competition
- Nabisco Fig Newtons — The original Fig Newtons are the direct reference point; Benton's matches the flavor closely but reviewers report Benton's is softer with a higher fruit-to-cookie ratio.
- Other supermarket store-brand fig bars — Multiple chains sell imitation Fig Newton-style bars; Benton's competes on similar taste and year-round availability while reviewers note textural differences versus some house brands.
- Artisanal or homemade fig bars — Bakery or homemade versions can offer less processed ingredients and different textures; Benton's aims to replicate the classic mass-market profile rather than the bespoke ingredient list of artisanal bars.
Who Should Buy This & Who Should Skip It
Buy it if: Buy if you want a faithful Fig Newton-style snack with a softer, fruit-forward filling and predictable year‑round availability at Aldi. Also suitable if you value convenience and a familiar flavor profile and plan to eat in controlled portions (two cookies = 100 kcal).
Skip it if: Skip if you need higher-protein or lower-sugar snacks: two cookies contain 11 g sugar and only 1 g protein. Also skip if you prefer a firmer, drier cookie texture or want snacks with significantly more fiber.
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